These concerns are not new, but the impacts from Covid-19 have highlighted the problems and this isn’t going unnoticed. Highlighting the need for a fair transition for garment workersįrom headlines about brands refusing to pay for orders to concerns about the health and safety of warehouse workers to retail redundancies, there have been widespread concerns about the treatment of workers in the garment industry during this pandemic. Resale platforms like Depop have seen a surge in sales in the last few weeks, and we can expect to see more brands and retailers exploring adding secondhand, repair or rental services to their offers in the coming year. Instead, more of us intend to mend things we already own, to buy fewer but better-quality garments, and to purchase second-hand clothing, amongst other changes. Over half of us have bought less clothing during the period of lockdown.ĥ2% intend to make long term changes to their fashion consumption, including a third of women who say they will be purchasing fewer items of clothing in the future. Buying less and taking more care of our clothes Here are four ways the crisis could be a source of positive change for fashion: 1. What might these short-term changes mean for our long-term behaviour?Īs part of our work on the future of fashion we surveyed the UK public to find out. From browsing online in your lunch break to a trip to the shops before a Saturday night out, we’re probably all used to contributing to a UK industry worth around £32 billion.īut lockdown has disrupted our routines for purchasing clothes.
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